It’s been almost 4 years since Tim O’Reilly coined the term Web 2.0. I don’t think Tim would have anticipated that this would be become one of hottest terminology used for the past couple of years. Though consumer web 2.0 has been having a great run, it was not the case with the enterprise market. Looks like that is changing. According to Forrester, enterprise market is going to be a huge and estimates it around $4.6 billion globally by 2013.
Here is some snippet from the Forester report:
“Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share. In all, the market for enterprise Web 2.0 tools will be defined by commoditization, eroding prices, and subsumption into other enterprise collaboration software over the next five years; it will eventually disappear into the fabric of the enterprise, despite the major impacts the technology will have on how businesses market their products and optimize their workforces “
This is a great opportunity to all those folks that are building web 2.0 applications and framework for Enterprise. Come to think about it, this is where the real money is. Going after consumers that always wanted free stuff and nothing less than that is not gone help Web 2.0 startups in a long run. However, one of the downside of this is that, entering the enterprise market is herculean task. Its hard for small startups to enter the Enterprise market. Apparently lots of the Big vendors are embracing social networking tools as part of their product offering. Om has some interesting tidbits about netgear integrating with dekho. Cisco has lot of products that incorporate some kind of social networking tools.
Some of the large enterprises such as General Motors, McDonald's, Northwestern Mutual Life Insurance and Wells Fargo have already started using Web 2.0 tools within the organization. According to CNN , large companies like Oracle (ORCL), IBM (IBM) and Microsoft (MSFT) were showing off technologies that bring elements of the consumer Internet to the workplace. I guess consumer web is slowly being eclipsed by Enterprise.
With facebook and other social networking startups struggling to make revenue, is Enterprise web 2.0 the new mantra or jargon for the coming years?