Tuesday, September 21, 2010

MetroPCS first operator to launch LTE

Its MetroPCS and not Verizon to be the first operator to commercially launch LTE service in United States. Today they officially launched LTE service in Las Vegas. The service offers voice, text and 4G Web access starting as low as $55 per month including taxes and regulatory fees. Add another $5 for unlimited on-demand video streaming from 14 networks. Also they are offering first commercially available 4G LTE enabled handset, the Samsung Craft. Pretty impressive for a small operator to aggressively pursue LTE and launch as promised. Metro PCS is very aggressive in the prepaid market and doing pretty good in this segment.

Here are some of the highlights of the launch:
MetroPCS is introducing many new applications and features that take advantage of its 4G LTE network, including:
• MetroSTUDIOSM, powered by RealNetworks, is available on the $60 service plan. MetroSTUDIO is a new source of multimedia content, including access to full-track downloads, ringtones and ring-back tones, as well as premium video content from NBC Universal, Black Entertainment Television (BET) and Univision, available on-demand and on-the-go from one easy-to-use application.
• A new social networking and instant messaging aggregation application, which harnesses notifications, friends and content from the Facebook, MySpace and Twitter social networks and AIM, MSN and Yahoo! IM clients into a single interface that consumers can access with one click.
• Upgraded MetroNavigator® feature with the addition of voice-activated GPS and turn-by-turn directions.

MetroPCS is initially offering the Samsung Craft in Las Vegas metropolitan area stores and online for $299, after $50 instant rebate, plus tax, while supplies last. As the world’s first commercially available multi-mode 4G LTE/CDMA handset, the Samsung Craft was created with Web and multimedia content in mind, delivering a stunning visual experience.
The device offers:
• Incredible clarity and rich color for viewing crystal-clear multimedia and video images with its 3.3 inch AMOLED (Active-matrix organic light-emitting diode) screen.
• A 2GB microSD card preloaded with Paramount Pictures’ hit movie “Star Trek.”
• A combination touch screen, slide-out QWERTY keyboard and Samsung’s TouchWiz™ user interface to surf and text message with whichever input format users prefer.
• A 3.2 megapixel camera with flash and camcorder to capture images that can be shared while on the go on MetroPCS’ fast 4G network.
• Wi-Fi capability.

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