Thursday, October 14, 2010

Teens Prefer SMS, Hate calling

According to Nielsen report Teens prefer Texting than calling. The amount of text message teens send is unbeleivable. They send and receive on average 3,339 SMS texts a month. So looks like the most popular activity with teens are sending/receiving text messages. Infact female teens sends and recive an average of 4,050 texts per month. Compared to SMS texting, Voice usage is very low among teens. So texting activity has taken precedence over voice.

Some highlights of the news:

• 94% of teen mobile subscribers self-identify as advanced data users, turning to their cellphones for messaging, internet, multimedia, gaming, and other activities like downloads.
• While teen usage does not reach levels of activity seen by young adults, it has increased substantially versus Q2 last year, from 14 MB to 62 MB.
• This fourfold increase in data usage is the largest jump among all age groups.
• Much of this boost is led by males, who are more gadget-savvy and consume 75 MB of data, versus 17 MB in Q2 last year. Teen females use about 53 MB of data, compared to 11 MB a year ago.
• Software downloads among teen subscribers who use apps enjoyed a solid 12% increase in activity versus last year, from 26% to 38%. This includes popular apps such as Facebook, Pandora or YouTube. Usage of the mobile web has also surpassed activity on pre-installed games, ringtone downloads and instant messaging, too. Other mobile activities like mail and text alerts have also seen significant growth.

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