Thursday, May 6, 2010

Surprise! Samsung No. 1 US Mobile Phone maker, Apple No. 6

According to the report from ComScore, a leader in measuring the digital world, the key trends in the U.S mobile phone industry during the three month period ending March 2010 is that Samsung and Verizon are ruling the roost when it comes to OEM and Mobile Operator arena. I was surprised to see Apple at the bottom No. 6 with a mere 5 %. Looks like Motorola had a good run with its Droid, it comes second with a mere fraction of a percentage difference with Samsung.

Here are the statistics of the study:

OEM Market Share:
In the 3 month average ending in March, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Samsung ranking as the top OEM at a 21.9 percent share of U.S. mobile subscribers, inching out Motorola by a fraction of a percent. LG (21.8 percent share) ranked closely behind them, with RIM (8.3 percent share) and Nokia (8.3 percent share) rounding out the top five.

Mobile Operator Market Share:
In a ranking of the top mobile operators in the U.S. during the 3 month average ending in March, Verizon led the market with 31.1 percent of mobile subscribers. AT&T ranked second with 25.2 percent market share, up 0.2 percentage points from the period ending December 2009. Sprint narrowly grabbed the #3 position with 12.0 percent market share, closely trailed by T-Mobile (12.0 percent), while Tracfone gained 0.3 points to capture 5.1 percent of the market.

Mobile Content Usage:
In an average month during the January through March 2010 time period, 63.7 percent of U.S. mobile subscribers used text messaging on their mobile device, up 0.6 percentage points versus three months prior. Browsers were used by 30.1 percent of U.S. mobile subscribers (up 2.6 percentage points), while subscribers who used downloaded applications made up 28.6 percent of the mobile audience (up 2.6 percentage points). Access of social networking sites or blogs continued to increase, posting gains of 2.8 percentage points to 18.7 percent of mobile subscribers.

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